Building a franchise such as building a new territory. Everything must be completely exclusive. Exclusive visits of products, services, names, and logos (which is certainly to be set in stone), and exclusive outlets and also from the display color. This factor as much as possible not be replicated by other parties.
This law is already well understood by those who wish to enter the franchise industry. Problem viewing outlets, for example, although the main uniqueness they are selling is not an outlet, a unique display booth desperately they make and as much as possible is also difficult to imitate. Therefore, franchise outlets often both large and small outlets ranging from the booth until they make a very unique wagon with meticulous detail. I was so scared deviated from the concept to the point that some franchises have a division (of work) to make special outlets, including franchise stores franchise small scale in the form of a cart or booth.
Is making these outlets can not diorderkan to the other party? This question is actually very reasonable. But many franchise, franchise or even franchise partnership model that a small capital, preferring bercapek-tired to make the outlets instead of abandoning its manufacture to a third party. The reason to maintain standardization, so that all outlets guaranteed similarity. Praise Irwanto, founder and owner of Crush Zone networks prefer to make their own stores. Actually this is reasonable because before developing Crush Zone he had been in the furniture world. And when he developed his Zone Crush not hard to make their own stores complete with his trademark is indeed unique. Even now she could think of to open a business making special booth for the industry-franchise franchise franchise for others who want to open new outlets.
Abri Mada is now developing the four brands of food outlets (Bento Ikki, Ikki Sushi, BergerKoe, and Yami Bento) were connected to each other money by making your own two-outlet stores. And if explored further, most franchise small franchise stores also prefer to make your own. In this case, they employed artisans (workers) hired to realize the design with supervision and remuneration are given. Is this effective?
There is an interesting story about this. A traditional food businesses are sold on the wagon began to offer its cooperation model franchise in 2004. I was so tight on the concept, he also handles his own making his cart. At first when partners can still be counted on the fingers, making wheelbarrows run smoothly. So its increasingly popular, and prospective partners (franchisees) the more he overwhelmed carts were completed. “Not to mention tired and run out of time to do it in the manufacture of wagons doang,” he told me.
One time, at the urging its partners to quickly finish asking his cart while he could not solve it themselves according to the schedule he finally had no choice. He sought a third party who wants to help make the cart. E, it turns out it was not easy. There was almost no special enterprise wagon maker who can bring the appropriate wagon model expectations. Most wagon maker whom he met such a standard is a maker of carts wagon maker meatballs, chicken noodle, or other carts are not concerned with artistic principles. Though he designed carts full of detail and has a number of panels that require special work. Even so he was forced to throw on their orders.
At first he had to participate as well as overseeing the process is almost step by step. It’s known he would not stray from the concept of the counters that he has made. But after he finally orders some outlets provide full confidence in his partner’s. In fact he was getting some tips from them to make more practical wagon so easily dealt with changes in the form here and there. Also the price is relatively the same.