small business has many strengths that many large companiesThis is a very common error, small businesses believe that being young is wrong and why they act and they want to convince potential clients or their own customers who are big business.

Being a small business has many strengths that many large companies and would like to have, if you have started a small business try to use those strengths to their advantage.

One of those strengths as a small business is to have a personalized customer. You as the owner can have and should have a direct dialogue with customers, answer their phone calls or emails, Antendo in person and know what your wishes or complaints.

Many times however, the small business customer is trying to deceive project an image of big business that does not benefit in any way. I know some small business for example that instead of answering the phone directly cause his wife made and then pass it off as Secretary of enterprise management.

Other emails answered by signing his name not but put the signature “Customer Service Department” when in your company to just a couple of workers there and obviously there are not more departments that perhaps the garage of his home where he has the business machines.

Be direct and honest, being a small business has the great advantage that you can have personal contact with customers, take advantage of that advantage, your customers will thank you.

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